Why Is TikTok A Biz Owner's Wet Dream?
TikTok is event-based marketing. Facebook's trying to get there, but TikTok already has event marketing down to a well-oiled science. That means, every action prospects take on your video gives you a clear indication of what to do more of. So dialing in your creative is faster and easier - leading to rapid scalability.
Suspend People's Disbelief
It's NOT just about getting attention, TikTok shoppers need deeper reasons to believe & act on your video. You have to give me a reason to believe what your ad claims... is true... for me.
Leveraging Trending Concepts
TikTok video ads need to feel totally native... like a creator's content. When an ad doesn't FEEL like an ad (even when they know it's an ad,) prospect's guards come down.
"Why am I still dealing with this?"
Connect the problem you solve... to a deeper core nobody else talks about. Your deeper core is the reason WHY everyone else people already tried... was never going to work.
The Testability Factor
Our testing process gets the most out of every video asset, landing page, and upsells. We make sure to fully vet out every viable idea to see what gets the most people to "raise their hands."
The Authenticity Factor
People on TikTok want "the real." Our copy and media buying avoids the tired tropes that make people yell "SCAM!" and run for the hills. We isolate what's authentic, and turn up the volume!
Every Tap-Through Isn't The Same
We need people to have high-intent to take action when they tap-through to your landing page. Likewise, we need to "confirm bias" everything that made them tap, so buying is a no-brainer.
Why Is TikTok A Biz Owner's Wet Dream?
TikTok is event-based marketing. Facebook's trying to get there, but TikTok already has event marketing down to a well-oiled science. That means, every action prospects take on your video gives you a clear indication of what to do more of. So dialing in your creative is faster and easier - leading to rapid scalability.
Suspend People's Disbelief
It's NOT just about getting attention, TikTok shoppers need deeper reasons to believe & act on your video. You have to give me a reason to believe what your ad claims... is true... for me.
Leveraging Trending Concepts
TikTok video ads need to feel totally native... like a creator's content. When an ad doesn't FEEL like an ad (even when they know it's an ad,) prospect's guards come down.
"Why am I still dealing with this?"
Connect the problem you solve... to a deeper core nobody else talks about. Your deeper core is the reason WHY everyone else people already tried... was never going to work.
The Testability Factor
Our testing process gets the most out of every video asset, landing page, and upsells. We make sure to fully vet out every viable idea to see what gets the most people to "raise their hands."
The Authenticity Factor
People on TikTok want "the real." Our copy and media buying avoids the tired tropes that make people yell "SCAM!" and run for the hills. We isolate what's authentic, and turn up the volume!
Every Tap-Through Isn't The Same
We need people to have high-intent to take action when they tap-through to your landing page. Likewise, we need to "confirm bias" everything that made them tap, so buying is a no-brainer.
Is It REALLY Worth Adding Potential TikTok Profits To My Facebook Revenue?
Facebook is the bread and butter for countless biz owners. As it should be. It's definitely ONE of the top 3 platforms you want to spend 10s of thousands a day in ad spend... if you can.
Google's another one. And while Native or Problematic ads are awesome, TikTok is the new #3. (For some biz owners, it's their #1 conversion-source.)
Believe it or not...
TiKTok's admittedly a much, MUCH smaller older audience IS extremely responsive to direct response ads. And because we're able to identify and capitalize on people's buying behavior, scaling can happen faster... and maintain longer. (That's what she said..)
With only $100 a day in ad spend...
We can quickly find out what's working for you, and leverage data to a profitable funnel. That's why TikTok is the fastest way to add another MAJOR stream of revenue into your monthly and fiscal bottom line.
Oh, plus...
Unlike Facebook, TikTok biz profiles can establish your brand as THE symbol for what you solve or satisfy... adding to your Exit Value.
And no, branding isn't just logos and color schemes. It's HOW you get and keep people's attention.
"Can you hear me now?!?!?!"
Is It REALLY Worth Adding Potential TikTok Profits To My Facebook Revenue?
Facebook is the bread and butter for countless biz owners. As it should be. It's definitely ONE of the top 3 platforms you want to spend 10s of thousands a day in ad spend... if you can.
Google's another one. And while Native or Problematic ads are awesome, TikTok is the new #3. (For some biz owners, it's their #1 conversion-source.)
Believe it or not...
TiKTok's admittedly a much, MUCH smaller older audience IS extremely responsive to direct response ads. And because we're able to identify and capitalize on people's buying behavior, scaling can happen faster... and maintain longer. (That's what she said..)
With only $100 a day in ad spend...
We can quickly find out what's working for you, and leverage data to a profitable funnel. That's why TikTok is the fastest way to add another MAJOR stream of revenue into your monthly and fiscal bottom line.
Oh, plus...
Unlike Facebook, TikTok biz profiles can establish your brand as THE symbol for what you solve or satisfy... adding to your Exit Value.
And no, branding isn't just logos and color schemes. It's HOW you get and keep people's attention.
"Can you hear me now?!?!?!"
Our Process
Step 1: Interview
The first step always starts with the interview. We need to get our fingers on the pulse of what you're doing, what's working for you right now, and get the full 411 on your offer(s.)
Step 2: Positioning
The 2nd step is for our side to come back after our meeting with clear messaging and positioning direction for our ads and funnel, should that be unclear during our interview Zoom session.
Step 3: The Can
The 3rd step is filling up "the creative can" with as much testable content as possible. So we're never, ever playing catch up, and interrupting the momentum we create and the traction we gain.
What's Your Exit Number?
We don't just write & run TikTok ads. Our 1st step in working together is auditing your offer, your positioning and the story people are telling about the problem you help them solve.
We need to vividly understand you, your story, your vision, your strategy, your numbers, your testimonials... and most importantly... WHY your offer works (aka Mechanism.)
Like a chef in the kitchen...
We need to gather all the "ingredients" we can use to build your high-converting TikTok funnel.
With dozens of 8-9 figure exit success stories under our belts...
We know the path of least resistance to fast-track YOUR exit... and rapidly respond to data to get us there.
Making TikTok another platform you're able to scale on moves you towards your exit... faster.
What's Your Exit Number?
We don't just write & run TikTok ads. Our 1st step in working together is auditing your offer, your positioning and the story people are telling about the problem you help them solve.
We need to vividly understand you, your story, your vision, your strategy, your numbers, your testimonials... and most importantly... WHY your offer works (aka Mechanism.)
Like a chef in the kitchen...
We need to gather all the "ingredients" we can use to build your high-converting TikTok funnel.
With dozens of 8-9 figure exit success stories under our belts...
We know the path of least resistance to fast-track YOUR exit... and rapidly respond to data to get us there.
Making TikTok another platform you're able to scale on moves you towards your exit... faster.
#1 reason why companies FAIL
Finding, framing, scripting, story boarding the right talent is everything.
The #1 reason why companies FAIL to run successful ads and funnels on TikTok is a lack of testable creatives.
We'll help source and script the right talent... using the most native video ad concepts, so you're able to get traction and scale quickly.
#1 reason why companies FAIL
Finding, framing, scripting, story boarding the right talent is everything.
The #1 reason why companies FAIL to run successful ads and funnels on TikTok is a lack of testable creatives.
We'll help source and script the right talent... using the most native video ad concepts, so you're able to get traction and scale quickly.
We'll isolate the different "ingredients" we can use in your video
This helps us organize our copy and concepts to maximize testing.
The Testability Factory
We know how to get the most out of every video concept, so we're able to scale faster
Integrate Mechanism & New Cause
Everyone wants to know why your offer works, and why everything else failed. Your pixel does too.
Solving The Pixel Paradox
Pixels Are The Brains Behind Serving Your Ads
But the "stuff" you throw against the wall isn't just about specific videos converting. It's about training (or seasoning) your TikTok Pixel.
Creative is what teaches pixels about your offer. We need to be deliberate about making your pixel aware of every stage of market awareness & sophistication... so the right eyes always scroll upon your ads.
TikTok Media Buyer
Michael O'Brien
"There's a reason I have controls that thrive for over a year. The right creative, budget and strategy means everything to scaling."
Copywriter/Strategist
Mark Pescetti
"I've produced hundreds of millions in profits for brands like Sylvestor & Jennifer Stallone's Serious Skincare for a reason. Hint, it's not guessing."
UGC Creator & Copywriter
Ella Edwards
"As a UGC creator myself, the wrong copy, concepts and instructions KILL ads. The right copy, concepts and instructions convert. Period."
How To Work With Us
Level 1: Front End
Starts 6k
One-Time & Retainer
3 Unique "Talking Head" Video Scripts
3 "Concept Video Scripts & Storyboarding
5 Different Openings For Each Video (10 Total)
LP Copy (with 5 different tops of fold)
Upsell Copy For 1 Offer
UGC/CGC Management, Backstage.com Talent Aquisition, And On-Going Collaboration
Performance-Driven TikTok Ad Buying (Ask about your daily budget & performance)
Level 2: Additions
Starts @ 15k
One-Time & Retainer
Everything from Level 1
Salesvertorial, VSL/TSL Copy (To test against store/e-com LP)
Advertorial/Quiz Copy
2 More Upsells (Copy)
3 More Ad Scripts (w/5 Openings Each)
One Hour UGC Zoom Meeting - Raw Clips Used For Authentic Video Ads
Ready To Scale On TikTok?
Performance driven marketers are a special breed. We all have opinions, and we all want FAST results. If you like to find move at the speed at data, let's talk.
© Copyrights by Mark Pescetti. All Rights Reserved.